Growth & Marketing Executive

Dani Strong

E-Commerce · Marketplaces · Retail · Brand & Performance

I turn growth into a system — and teams into believers. From launching new marketplace and retail channels to cutting CAC by 33% year over year, I build the strategy and make sure it actually gets executed — because a plan only matters if it ships. Currently VP of Growth at Gabb.

Riverton, Utah · Silicon Slopes Amazon · Walmart · Target · TikTok Shop · eBay · DTC
View LinkedIn See the work
Dani Strong, VP of Growth GROWTH · BRAND · PERFORMANCE · MARKETPLACES · RETAIL · GROWTH · BRAND · PERFORMANCE ·
By the numbers

Growth you can measure.

A track record of building revenue channels from scratch and making the ones that exist work harder — often with less.

33% Better customer acquisition cost, year over year
50% Less performance spend, holding year-over-year comps
30% Of company baseline revenue driven by marketplaces
304% Week-over-week sales lift from Buy with Prime placement
Gabb kid-safe phones and watches on display in a Walmart electronics department
Milestone · 2025

Live on shelves at Walmart, nationwide.

Gabb's first major brick-and-mortar retail expansion — putting kid-safe phones and watches in Walmart's electronics department, within reach of millions of families.

  • Spearheaded Gabb's launch into select Walmart stores nationwide — the company's first major retail expansion.
  • Owned the rollout end to end: launch logistics, vendor relationships, and in-store display & placement strategy.
  • Positioned in Walmart's electronics department, making safe tech easy for parents to discover and buy in person.
  • A true company-wide win — "It took basically every person at Gabb to pull off, and we did."
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The path

From launching a channel to leading growth.

Three promotions at Gabb in three years — each one earned by building the thing that came before it.

Oct 2025 — PresentGabb

Vice President of Growth

Executive leadership · Team of 16
  • Own demand generation end to end — from brand awareness through subscriber conversion — across every channel and platform.
  • Direct brand & media strategy across Linear and Streaming TV, YouTube, podcasts, influencers, events, and paid/organic social — driving a 33% improvement in CAC year over year.
  • Lead performance media across search, affiliates, SEO, and marketplace media (Amazon, Walmart, Target.com, TikTok Shop, and eBay) — holding year-over-year comps on 50% less spend.
  • Spearheaded Gabb's launch into Walmart retail stores nationwide.
May 2024 — Oct 2025Gabb

Director, Marketplaces & Retail

1 yr 6 mos
  • Scaled the marketplace channel to contribute up to 30% of total company baseline revenue, at 15% YoY growth across Amazon, Walmart, and Target.com.
  • Led Gabb's retail expansion into Walmart — end-to-end launch logistics, vendor relationships, and in-store placement strategy.
  • Promoted to VP after scaling marketplace and retail channels simultaneously.
Apr 2023 — May 2024Gabb

Senior Manager, E-Commerce

1 yr 2 mos
  • Launched Gabb's Amazon marketplace from zero — sales within the first three days, adding 25% to total baseline company revenue as a brand-new channel.
  • Secured Buy with Prime homepage placement for Q4 '23, driving a 304% week-over-week sales increase.
  • Built the operational foundation that led to promotion to Director.
Apr 2022 — May 2023Pattern®

Senior E-Commerce Manager

$36M in brand & account portfolios managed

Oversaw 2,600+ marketplace listings across Amazon, Walmart, and Target — achieving 11% portfolio revenue growth and +10% GMV through store merchandising.

2014 — 2022Jane.com

Senior Online Merchandising Manager · Client Support Manager

$1.4M new revenue from a program I built, year one

Certified ScrumMaster supporting the merchandising backlog. Featured breakout & main-stage speaker at JaneCon 2017–2019.

2010 — 2014Vivint

Credit & Billing Auditor · Executive Assistant

$63K saved per month through new audits

Built the audit function from the ground up and created reporting and coaching dashboards that lifted supervisor coaching completion from 20% to 80%.

What I do

A full-funnel growth leader.

Brand and performance, marketplaces and retail, strategy and the team to execute it.

Customer Acquisition Marketing Strategy Brand Marketing Performance Media Amazon Advertising Marketplace Media TikTok Shop eBay Retail Expansion Affiliates & SEO Streaming & Linear TV Influencer & Podcasts Paid & Organic Social E-Commerce Optimization Business Intelligence Team Leadership

Brand & Media

Linear and Streaming TV, YouTube, podcasts, influencers, events, and paid/organic social — a brand engine tuned to acquisition, not just awareness.

Performance Marketing

Search, affiliates, SEO, and marketplace media — held to real efficiency targets, driving year-over-year results on materially less spend.

Marketplaces & Retail

Zero-to-launch on Amazon, then Walmart, Target.com, TikTok Shop, and eBay — through to physical shelves nationwide, end-to-end from vendor contracts to in-store placement.

On stage & on air

Sharing what growth really takes.

Conversations on scaling a mission-driven brand — from hypergrowth and marketplace strategy to leadership.

Episode 21
Branching Out with BonsaiBuilding Big Tech for Little Humans
Podcast · Recorded live at Silicon Slopes

Scaling a mission-driven brand

21:39 With host Matt Butler Silicon Slopes Conference

The story behind Gabb's rapid growth — from a Utah startup to a nationally recognized brand, expanding into Amazon, Walmart, and major retail — and the exciting (and sometimes scary) realities of hypergrowth when you're building technology for families.

Listen on Spotify Apple Podcasts RSS.com Watch on YouTube
Roundtable

eTail West

Palm Springs, CA

Led a roundtable on solving today's toughest search and retail performance challenges — practical, candid, real-world strategy.

Retail & Search Performance
Keynote & Breakout

JaneCon 2017–2019

Jane.com annual conference

Featured main-stage speaker (2017) and breakout speaker (2018, 2019) on merchandising, operations, and building seller community at scale.

Merchandising & Community
In her words

A point of view worth following.

Writing regularly on growth, retail, and the honest realities of leadership to an audience of nearly 5,000.

On leadership
"The higher you go, the lonelier it gets. Maybe the real work of leadership is learning how to carry that well — and finding people you can still be completely yourself with along the way."
LinkedIn · #realtalk #leadership
On the mission
"100+ phone checks a day. Kids are watching every single one. The screen-habit conversation needs to start with us, not them."
LinkedIn · on screen habits & family
On building teams
"Gabb builds phones and tech for kids that parents can actually trust. It's a genuinely good mission, and a sincerely fun and talented team."
LinkedIn · hiring for the Growth team
On the work
"Days like this are the best reminder of how much innovation is happening behind the scenes to make the 'simple' things feel seamless."
LinkedIn · inside an Amazon fulfillment center
On commerce
"I want to be pitched. Specifically, I want to hear from BNPL providers — Klarna, Affirm, Afterpay, Sezzle — about adding payment financing at cart. The faster the better."
LinkedIn · on conversion & checkout
On building teams
"Two things are true: someone's leaving to grow a human, someone's leaving for an epic opportunity. Which means I need two people — which is fine, totally fine, very normal manager behavior."
LinkedIn · hiring, with a sense of humor
Let's talk

Open to what's next.

Whether it's a growth challenge, a speaking invitation, or a conversation about building something with purpose — the best way to reach me is LinkedIn.

Connect on LinkedIn